PRIVACY POLICY

Our committment to data protection.

This policy is effective as of January 1st, 2026.

Introduction

The Air Right Exchange of America (“AREA,” “we,” “us,” or “our”) operates this website to provide information regarding air rights and to facilitate transactions in zoned but unbuilt development rights. This Privacy Policy sets forth, in a clear and comprehensive manner, the principles and practices governing the collection, use, disclosure, retention, and protection of information obtained through your interaction with our website and services.

By accessing or using this website, you acknowledge that you have read, understood, and agreed to the terms of this Privacy Policy. If you do not agree with the practices described herein, you should refrain from accessing or using the website.

Information We Collect

We collect information in several ways, depending on how you interact with the website. This includes information you provide directly, as well as information collected automatically through standard web technologies.

When you voluntarily provide information to us—such as by submitting an inquiry, requesting a consultation, or seeking a report—we may collect identifying and descriptive information, including:

Your name;
Your email address;
Your telephone number, if provided;
The content of your message or inquiry; and,
Property-specific or location-specific information relevant to your request.

If we introduce account-based functionality in the future, we may also collect account credentials and related profile information, including usernames, passwords, preferences, and records of saved properties or materials.

If you subscribe to newsletters or other communications, we will collect your email address and any preferences you elect to specify regarding the nature or frequency of such communications.

In addition to information you provide directly, we automatically collect certain information when you visit or navigate the website. This information may include:

Internet Protocol (IP) address;
Browser type and version;
Operating system;
Referring URLs and entry points;
Pages viewed, time spent on pages, and navigation paths;
Dates and times of access; and,
General clickstream and usage data.

Because the website includes an interactive geographic interface, we also collect information relating to your interaction with embedded mapping tools, including address searches, search queries, parcels or properties viewed, navigation behavior within the map, zoom levels, geographic areas explored, and time spent viewing specific locations.

We further use cookies and similar tracking technologies to support website functionality, analytics, and performance. Cookies are small data files placed on your device and may include session cookies, which expire when your browser is closed, and persistent cookies, which remain until deleted or expired.

How We Use Your Information

We use the information we collect for legitimate business and operational purposes aligned with the nature of our services and the reasonable expectations of users.

Information is used to respond to inquiries, provide requested information regarding air rights and properties, deliver reports or consultations, and facilitate introductions or transactions among parties interested in air rights.

We also use information to operate, evaluate, and improve the website, including to:

Understand patterns of interest in particular properties or geographic areas;
Allocate internal resources and research attention;
Enhance functionality, usability, and performance; and,
Develop new features, tools, and services.

Information may further be used for analytical and research purposes, including the analysis of aggregate user behavior, identification of trends in searches and inquiries, and examination of market dynamics related to air-right liquidity and demand.

Where you have elected to receive communications, we may use your information to send newsletters, updates, and administrative notices, and to respond to questions or provide customer support.

We also use information as necessary to comply with applicable legal obligations, protect the security and integrity of the website, prevent fraud or misuse, and enforce our terms, policies, and agreements.

AREA does not sell personal information. We share information only in limited circumstances and for defined purposes consistent with this Privacy Policy.

We may disclose information to third-party service providers that perform services on our behalf, including providers of web hosting, analytics, mapping services, email delivery, and development infrastructure. These service providers are authorized to use information solely as necessary to provide services to AREA and are bound by contractual obligations to protect confidentiality and security.

In the event of a corporate transaction—such as a merger, acquisition, reorganization, sale of assets, or similar event—information may be transferred as part of that transaction, subject to appropriate confidentiality protections.

We may also disclose information where required by law or legal process, including in response to court orders, subpoenas, or lawful requests by governmental authorities.

Information may additionally be shared for other purposes with your explicit consent.

Third-Party Services & Embedded Content

The website integrates third-party services that operate independently and may collect information pursuant to their own privacy practices.

Interactive mapping functionality is provided through ESRI’s ArcGIS platform, including ArcGIS Experience Builder. These services may collect usage data and deploy cookies in accordance with ESRI’s privacy policies. AREA does not control and is not responsible for the data practices of ESRI.

We also use analytics platforms, including Google Analytics and PostHog, to understand website usage and performance. These platforms employ cookies and similar technologies to collect and analyze information. Additional information regarding Google’s data practices is available at www.google.com/policies/privacy/partners/.

The website may contain links to third-party websites or services. AREA is not responsible for the privacy practices or content of external sites, and users are encouraged to review the privacy policies of any third-party sites they visit.

Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.

Information submitted through contact forms or consultation requests may be retained indefinitely for business, legal, recordkeeping, and analytical purposes.

Usage and analytics data may be retained on an ongoing basis, subject to periodic aggregation, anonymization, or deletion in accordance with operational needs.

If account-based services are implemented, account information will be retained for as long as the account remains active or as otherwise necessary to provide services.

You may request deletion of your personal information by contacting us as described below, subject to applicable legal and operational limitations.

Data Security

We employ reasonable administrative, technical, and organizational measures designed to safeguard personal information against unauthorized access, alteration, disclosure, or destruction. These measures include encryption of data in transit, secure hosting environments, access controls, and routine security assessments.

Notwithstanding these efforts, no method of transmission over the internet or electronic storage system can be guaranteed to be completely secure. Accordingly, while we take data protection seriously, we cannot guarantee absolute security.

Your Privacy Rights

Depending on your jurisdiction, you may have certain rights with respect to your personal information. These rights may include the ability to request access to and a copy of information we hold about you, request correction of inaccurate or incomplete information, and request deletion of information, subject to legal exceptions.

You may opt out of receiving marketing or promotional communications at any time by following the unsubscribe instructions included in such communications or by contacting us directly.

Most web browsers permit users to control cookies through browser settings. Disabling cookies may impair the functionality of certain features of the website. AREA does not currently respond to browser “Do Not Track” signals.

Requests to exercise privacy rights may be submitted using the contact information provided below.

International Users & Data Transfers

AREA is based in the United States, and the website is operated from the United States. Information collected through the website is processed and stored in the United States, where data protection laws may differ from those of other jurisdictions.

By accessing the website from outside the United States, you acknowledge and consent to the transfer, processing, and storage of your information in the United States.

For users located in the European Economic Area, personal information may be processed on the basis of consent, contractual necessity, legitimate business interests, or compliance with legal obligations. While AREA does not specifically target EEA residents, such users may contact us to exercise applicable rights.

Children’s Privacy

The website and services are not directed to individuals under the age of eighteen. AREA does not knowingly collect personal information from children. If we become aware that personal information has been collected from a child without appropriate consent, we will take reasonable steps to delete such information.

Changes to This Privacy Policy

We may revise this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or business operations. Any updates will be posted on this page with an updated effective date.

Continued use of the website following the posting of changes constitutes acceptance of the revised Privacy Policy. Where changes materially affect user rights, we may provide additional notice through email or prominent website disclosures.

Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, you may contact us at:

Air Right Exchange of America Email: contact@airrightexchange.org

For privacy-related requests, including requests for access, correction, or deletion, please include “Privacy Request” in the subject line and provide sufficient detail to allow us to process your request.

This policy was last updated on February 8th, 2026.